Use “other people just like you” from MarketingExperiments.com:

“Making a reference to “other people just like you” has been shown to be effective not only in online offers—Robert Cialdini conducted an experiment on reuse of towels in hotels. In his experiment, referencing “other visitors that stay in room 125” (I’m paraphrasing) in the card that asks to consider reusing towels—as opposed to leaving them on the floor to be replaced—to save water and energy, dramatically reduced the hotel’s laundry bill.”

I’ve seen this recently at a really nice hotel in Madison. Except the incentive was that the hotel’s water and electricity use was dramatically reduced due to the reduction in laundry.

How to get clients fast from Steve Slaunwhite

Turn your services into packages then make sure your proposal sells that package, pulled from the blog by Steve Slaunwhite.

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