If we ever consider redesigning the website, which as we grow, I’m sure we will, we need to take everything in to account.

For example, talk to customers to see if it is meeting their needs and what features or benefits they would like to see on the new site;  recommendations from professionals on site design and usability; prioritize the recommendations and decide what the site should have; determine the objectives of the redesign; design the site with SEO in mind (choose specific pages to optimize for specific keyword groups).