The general format of a press release can be found here.
How to make your first trade show a success by MarketingPros. Of course, once you actually go, revise all the planning you created for the first one to make the second an even bigger success!
When you’re ready to move to the next step in your web analytics, check out this MarketingProfs article for several advanced ideas.
As copywriters, our main sources for referrals are going to be: graphic designers, advertising agencies, web masters, consultants, and other entrepreneurs and small businesses. Good places to meet these sources: Chamber of Commerce, social media groups, meet-up groups…
Use “other people just like you” from MarketingExperiments.com:
“Making a reference to “other people just like you” has been shown to be effective not only in online offers—Robert Cialdini conducted an experiment on reuse of towels in hotels. In his experiment, referencing “other visitors that stay in room 125” (I’m paraphrasing) in the card that asks to consider reusing towels—as opposed to leaving them on the floor to be replaced—to save water and energy, dramatically reduced the hotel’s laundry bill.”
I’ve seen this recently at a really nice hotel in Madison. Except the incentive was that the hotel’s water and electricity use was dramatically reduced due to the reduction in laundry.
How to get clients fast from Steve Slaunwhite
If we ever consider redesigning the website, which as we grow, I’m sure we will, we need to take everything in to account.
For example, talk to customers to see if it is meeting their needs and what features or benefits they would like to see on the new site; recommendations from professionals on site design and usability; prioritize the recommendations and decide what the site should have; determine the objectives of the redesign; design the site with SEO in mind (choose specific pages to optimize for specific keyword groups).
Which Test Won provides A/B tests with real world results and information on using testing technology.
Articles on SEO.
Word Tracker‘s site on how to plan a site to optimize for keywords
Blog by Avinash Kaushik about SEO principles and Google Analytics
Google’s Conversion University videos about how to use Google Analytics